Sumitomo Mitsui Card launches Hello Kitty themed campaign and new card designs

Sumitomo Mitsui Card has launched a new campaign featuring Sanrio’s Hello Kitty, offering an exclusive plush charm to new applicants who meet specific spending requirements. From October 14 to November 30, customers who apply for eligible Hello Kitty design cards and spend at least 30,000 yen (including tax) by the end of the month following their enrollment will receive an original plush charm.

The company is also expanding its Hello Kitty card lineup. A new Hello Kitty design for the Platinum Preferred card is being introduced in both white and black, featuring a matte finish with hologram accents. Additionally, the Hello Kitty designs for the Sumitomo Mitsui Card (NL) and Sumitomo Mitsui Card Gold (NL), which were previously only available via Visa, are now also available through Mastercard to provide more options for users.