Sumitomo Mitsui launches new Olive service commercial

Sumitomo Mitsui Banking Corporation and Sumitomo Mitsui Card Co., Ltd. have launched a new television commercial for their integrated financial service, Olive. The campaign, titled ‘Olive no Hito – McDonald’s’, features actress Yuriko Yoshitaka and comedian Atsuhiro Tsuda from the duo Dian.

The commercial depicts Yoshitaka using Olive for smart touch payments at McDonald’s to receive points and rewards, contrasting her experience with Tsuda’s character, the ‘Passbook Person’. The advertisement aims to highlight the convenience and benefits of the service during everyday activities.

In accompanying interviews, the two stars shared a lighthearted rapport. Tsuda described Yoshitaka as a ‘superstar’, while Yoshitaka characterized Tsuda as a ‘restless person’ due to his busy schedule. They also discussed personal interests, such as golf and saunas, as part of the promotional rollout.