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[CULTURE] · France, United Arab Emirates · 6 sources

Summer 2026 perfume trends spotlight fruity Arab scents and Hermès rhubarb fragrance

Arab perfume houses are redefining summer 2026 with vibrant, juicy fruit notes such as mango, lychee, raspberry and pistachio, combined with skin‑like gourmand accords. Brands like Lattafa (Yara Tous, Mayar), Afnan (9 AM) and Al Haramain (L’Aventure Femme) lead the trend, offering long‑lasting, light compositions meant for hot weather.

French luxury house Hermès introduced Eau de Rhubarbe Ecarlate, a unisex scent created by perfumer Christine Nagel. It blends crisp rhubarb with lantana and white musk, housed in a minimalist red bottle with a black cork. Priced at about 619 zł for 100 ml, the fragrance is promoted as a fresh yet elegant summer option.

Both pieces reflect a broader move toward lighter, fruit‑forward fragrances that balance freshness with subtle luxury.