started · updated
Summer Bag Trend Surge: Drawstring and East‑West Styles Dominate Fashion
Drawstring bags have emerged as a leading summer accessory, moving from 1990s school‑yard nostalgia to high‑fashion runway pieces. Prada introduced a silk‑duchesse drawstring pouch on its Spring‑Summer 2026 show, priced at $1,320, while more affordable options are offered by brands such as By Malene Birger ($300) and COS ($159). The relaxed, slouchy silhouette is praised for its travel‑friendly design and seamless transition from warm weather to fall.
At the same time, the minimalist east‑west bag, defined by a horizontal, elongated shape and long shoulder strap, is being highlighted as a lasting trend. Retailers and designers—including AllSaints, Rachel Zoe, Tory Burch, Madewell and Banana Republic—offer versions ranging from $20 to $233, many of them under $250. These bags combine 1990s inspiration with contemporary materials such as vegan leather and woven fabrics, appealing to shoppers seeking both style and affordability.