Summer beach bag trend drives fashion choices

The summer season has seen a surge in demand for large, woven beach bags that double as everyday accessories. Brands such as Loewe, Prada, Chloé, Saint Laurent and others are offering oversized raffia, straw and basket‑style totes that combine durability with luxury.

The bags are praised for their moisture‑resistant raffia material, spacious interiors and sturdy straps, making them suitable for everything from airport security checks to beach outings. Designers highlight features like inner linings and drawstring closures to bridge function and style.

The trend echoes the iconic wicker basket carried by Jane Birkin in the 1970s, reinforcing a broader shift away from small, impractical handbags toward roomy, “maxed‑out” accessories that fit laptops, towels and other essentials.