Summer Makeup Trends Highlight Multifunctional, Waterproof Products

Beauty experts note that 2026 summer makeup is shifting toward minimalist looks using multifunctional cosmetics that save time and space. Products that combine coverage, hydration and skin‑care benefits—such as stick‑on foundations, waterproof concealers and bronzers that double as eyeshadow—are being promoted for durability under heat and water. Czech makeup artist Nikola Jankovská explained, “Mnohdy se dá s jedním produktem kouzlit víc než…,” and added that cream‑type stick make‑up can be applied to the entire face or used locally as a concealer.

Polish‑based brand ZIAJA’s Satin Glow line epitomises the trend, offering a scented routine that couples intense hydration with a brightening effect. The range includes a glycerin‑based hydrating tonic, a silver‑infused serum and SPF‑30 cream, as well as a fragrance‑rich shower gel, all marketed for smooth, luminous skin.

Overall, the season’s key recommendations focus on lightweight, versatile products that endure high temperatures while delivering a fresh, natural appearance.