Sun World Ba Na Hills debuts light art as Lee Soo Man launches new K-pop groups

Sun World Ba Na Hills has introduced the Lumiere Light Art interactive space, a new attraction located in the former Wax Museum area. Developed by Chọn Art, the nearly 800 m² installation uses photoelectric sensor technology to allow light and imagery to react to the movements and touches of visitors.

The experience is divided into seven distinct zones, including Eternal Light, Seven-Colored Jellyfish, and Aurora, creating a sensory environment where guests become part of the artwork.

In the entertainment industry, SM Entertainment founder Lee Soo Man has launched two new K-pop groups, A2O Soul (15 members) and A2O Lite (9 members), under his newly established A2O Entertainment. The groups are part of a fictional universe called ACE, inspired by an alien planet named Soulite.

The groups feature international members from South Korea, Japan, China, Thailand, and the United States. The company is promoting a musical direction termed ‘Zalpha pop,’ specifically targeting Generation Z audiences.