Suncheon Mayor Sun Hoon-mo ranks first in K-Brand Index

Sun Hoon-mo, the Mayor of Suncheon, has secured first place in the K-Brand Index for local government heads in the Jeollanam-do and Gwangju region for the second consecutive month. The ranking was determined by the Asia Brand Institute through an analysis of 2,102,022 pieces of online big data collected throughout August 2024.

Unlike traditional political polls that rely on direct questioning, the K-Brand Index measures public perception by analyzing digital footprints, including search volumes, content consumption, and positive or negative sentiment. The institute noted that the rankings in this region are highly sensitive to local issues, external activities, and the spread of digital content.

Other notable rankings in the top ten include Muan County Governor Kim San in second place, Gwangyang Mayor Park Seong-hyeon in third, and Yeosu Mayor Seo Young-hak in fourth. The results indicate that digital engagement and communication efforts significantly influence the brand perception of local leaders.