SUNCUN completes global fashion tour with London presentation

SUNCUN, led by founder Zhang Turan, presented its SS2027 collection, ‘Wen Feng Ji Meng’ (‘WIND & DREAM’), at London Fashion Week. The event marked the brand’s 10th anniversary and concluded a decade-long global journey through four major fashion capitals: New York, Paris, Milan, and London.

The runway presentation featured 59 looks characterized by flowing silhouettes, layered construction, and the use of negative space to interpret Eastern philosophy. Zhang Turan described the collection's concept as using ‘wind as traces, dream as messages,’ aiming to translate philosophical concepts into a contemporary wardrobe rather than relying on literal cultural symbols.

Following this successful global product launch, SUNCUN announced plans to open a physical retail store in London. The brand continues to focus on building a contemporary Eastern fashion system and expanding global craft collaborations.