Sunderland AFC in talks for Visit Ghana shirt sponsorship

Sunderland AFC is reportedly in negotiations with the Ghanaian national tourism brand, Visit Ghana, regarding a potential main shirt sponsorship deal for the 2026/27 season.

The discussions follow a meeting between the Speaker of the Parliament of Ghana, Alban Sumana Kingsford Bagbin, and representatives from the English football club. If finalized, the partnership would feature the Visit Ghana brand on the front of Sunderland’s playing shirts, providing the country with international promotional exposure through the club’s global football audience.

The potential agreement aims to strengthen commercial and promotional ties between Ghana and the club, leveraging Sunderland’s history of developing players from the African continent to promote Ghana’s culture and tourism industry.