Sunlife unveils new global brand identity

brand identity rebranding asset management financial services Sunlife Asia

Sunlife has unveiled a refreshed global brand identity to reflect its expansion beyond life insurance into asset management, health, wealth, and insurance. The rebranding includes a modernized sun globe logo optimized for digital environments, the consolidation of the brand name into a single word, ‘Sunlife’, and a new global tagline, ‘Making life brighter’.

Kevin Strain, President and CEO of Sunlife, stated that the change is intended to align the brand with the company’s purpose and ambitions for its next chapter of growth. The company noted that Asia has become a critical driver of its success, with Sunlife Asia serving more than 30 million clients across eight markets and contributing 18% of the group's underlying net income in 2025, an increase from 15% two years prior.

Entities

Kevin Strain · Sunlife

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What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] Asia's contribution to net income rose from 15% two years prior to 18% in 2025. thoibaotaichinhvietnam.vn · onlinemediacafe.com · news.cube-soft.jp
[● 3 SOURCES] Sunlife has unveiled a refreshed global brand identity. thoibaotaichinhvietnam.vn · onlinemediacafe.com · news.cube-soft.jp
[● 3 SOURCES] The company is consolidating its global brand name into a single word: Sunlife. thoibaotaichinhvietnam.vn · onlinemediacafe.com · news.cube-soft.jp
[● 3 SOURCES] Sunlife Asia serves over 30 million clients across eight markets. thoibaotaichinhvietnam.vn · onlinemediacafe.com · news.cube-soft.jp
[● 3 SOURCES] The company introduced a new global tagline: ‘Making life brighter’. thoibaotaichinhvietnam.vn · onlinemediacafe.com · news.cube-soft.jp
[● 3 SOURCES] Sunlife Asia contributed 18% of the group's underlying net income in 2025. thoibaotaichinhvietnam.vn · onlinemediacafe.com · news.cube-soft.jp