Suntory launches BOSS×Pokémon 30th anniversary coffee in Japan

BOSS coffee Pokémon 30th anniversary product launch Japan campaign giveaway

Suntory Beverage & Food Co., Ltd. will debut the second wave of its BOSS×Pokémon 30th anniversary collaboration on 1 September 2026. The new canned coffee, called “BOSS 歴戦の微糖”, is priced at ¥165 (tax‑free) and is presented in a 185 g can.

The label’s side panels display the final‑evolution Pokémon from the original games – Bulbasaur, Charizard and Blastoise – promoted as companions who have "overcome many battles." The blend was created after testing more than 100 formulations and is marketed as “全力ブレンドLv. 100.”

Alongside the product launch, the five core BOSS varieties are being repackaged as a second “Pokémon Pokédex” series, featuring regional starter Pokémon from the Kalos, Alola, Galar and Paldea regions plus Pikachu. Purchasers of a six‑can pack can enter a campaign to win limited‑edition BOSS G‑jackets (three designs, five winners each) or a ¥1,500 QUO card. Additional giveaways include T‑shirts, gift‑pay points and other Pokémon‑themed merchandise, with entry periods running from 1 September 2026 to 31 January 2027.

Entities: BOSS (coffee brand) · Bulbasaur · Charizard · Pokémon · Suntory Beverage & Food Co., Ltd.

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 3 SOURCES] The blend was developed after testing over 100 formulations and is named “全力ブレンドLv. 100”. (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)
[● 3 SOURCES] Suntory Beverage & Food will release a new canned coffee titled “BOSS 歴戦の微糖” on 1 September 2026. (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)
[● 3 SOURCES] The five core BOSS coffees are repackaged as a second “Pokémon Pokédex” series with regional starter Pokémon and Pikachu illustrations. (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)
[● 3 SOURCES] The can label features Bulbasaur, Charizard and Blastoise. (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)
[● 3 SOURCES] Buying a six‑can pack enters a campaign to win limited‑edition BOSS G‑jackets (three designs, five winners each). (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)
[● 3 SOURCES] The product is part of the second wave of the BOSS×Pokémon 30th anniversary collaboration. (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)
[● 3 SOURCES] The coffee is priced at ¥165 (tax‑free). (a823e888-3abd-41b2-9390-8d3d212a2aac, d3d69fcc-df02-416f-9f58-0a74ba15604f, c42cc35b-849d-41ef-b00e-d135630bb2ab)