Super Rally 2026 generates 40 million DKK for Danish region

An evaluation of the Harley-Davidson Super Rally 2026, held in Fredericia in May, indicates the event was a significant economic success for the region. The gathering attracted approximately 14,000 participants to the event site between May 20 and May 24, alongside a large number of local visitors.

The total economic impact for the Trekantområdet and Funen regions is estimated at approximately 40 million DKK, based on an average daily spend of 1,000 DKK per guest. Within Fredericia's city center, direct revenue for accommodations and venues is estimated at roughly 7 million DKK. Local restaurants reported average revenue increases of 40 percent during the event, with some establishments seeing rises as high as 80 percent.

While the event scored 42 out of 50 points in the municipality's sports and event strategy, the evaluation identified areas for improvement in future large-scale events, specifically regarding waste management and communication efforts.