SUPERZOO 2026 in Las Vegas Highlights Luxury Paw Fancy Launch and Pet Retail Trends

Luxury pet lifestyle brand Paw Fancy, founded by entrepreneur Brandon Dadbin, made its West Coast debut at SuperZoo 2026 in Las Vegas (Booth #11667). The brand showcased its Legacy Interchangeable Leash & Collar System—a modular leash that lets owners swap straps, walk two dogs with one line, and includes a quick‑release clasp—and the Icon Collection, a faux‑fur apparel line inspired by high fashion. Dadbin said the brand aims to "perfect the art of the walk" by blending couture aesthetics with practical innovation.

SuperZoo 2026, hosted by the World Pet Association, ran Aug 12‑14 at the Mandalay Bay Convention Center and featured more than 2,000 new products. Senior vice‑president Mike Karsting noted that the show revealed shifting consumer priorities toward connected pet‑care technology, sustainability and wellness. Exhibitors highlighted smart devices such as LittlePetApp, Talktail and iDogCam, while others emphasized eco‑friendly ingredients and packaging. The event offered buyers and media an early view of where pet retail is heading in the year ahead.