Surepoint Strategies rebrands from SC Events, expands services in Alabama

Montgomery‑based SC Events & Communications has changed its name to Surepoint Strategies and announced a broadened service portfolio that now includes communications, branding and organizational management. Founder and President Susan Scott Carothers said the new name reflects the firm’s evolution from a purely event‑planning business to a strategic partner for corporations, government agencies, nonprofits and trade associations across Alabama and the Southeast.

The rebrand was accompanied by a new visual identity, website and the company principle “Strategy with certainty.” Surepoint Strategies will add brand messaging, mission and vision development, media relations, digital strategy, stakeholder communications and operational support to its existing offerings. Its client roster already includes Alabama Power, PowerSouth Energy, Southeast Gas, the Alabama State Port Authority and other regional organizations.