SURUtto launches limited-edition Sadako collaboration hair care sets

The hair smoothing brand SURUtto has launched a limited-edition collaboration set featuring Sadako. The sets include original 3D-style stickers in six different designs.

Available starting September 24, 2026, at Loft stores across Japan, the collection includes the SURUtto Hair Essence Oil and the SURUtto Hair Treatment Mist. Each set is priced at 1,430 yen (including tax). The products are designed to address hair concerns such as frizz and dryness using a formula inspired by sensitive skin skincare.

As part of the campaign, web commercials titled ‘Sadako’s Morning Routine’ and ‘Sadako’s Night Routine’ have also been released.