Sustainability becomes a business necessity in Ciudad Juárez

Lorena Márquez, a representative of Punto Circular and Punto de Reciclaje, has emphasized that business sustainability is no longer a mere trend but a necessity for companies aiming to remain competitive and drive innovation. Speaking in Ciudad Juárez, Chihuahua, Márquez highlighted the importance of integrating sustainability permanently into corporate activities to foster reliable consumption and open institutional opportunities.

Márquez encouraged the business sector to engage with CANACO Sostenible to access tools and information for implementing circular economy practices. She stressed the need to balance growth and innovation with increased awareness regarding waste impact, advocating for a zero-waste model that prioritizes the use of recycled materials.