Sustainability Strategies in Business and Digital Marketing

A guide to purpose‑driven digital marketing outlines two approaches to sustainability: reducing environmental harm through actions such as carbon‑offsetting, energy efficiency and accessible web design, and future‑proofing brands to meet consumer expectations. It notes that 64% of consumers say they prefer brands with strong CSR, with Millennials, Gen Z and Gen X showing high “buy on belief” rates. The guide also highlights where consumers seek sustainability information – 35% via online search, 41% on social media and brand websites – and stresses the role of corporate social responsibility in communicating these efforts.

The book *Sustainability for Decision Makers* provides a framework for translating sustainability concepts into practical business strategies. It covers topics ranging from labour rights and green‑washing to climate risk and nature‑positive approaches, offering an ethical decision‑making model for leaders. Contributors include Rachel Bair, senior lecturer at the University of Tasmania, and a team of academics from the university’s schools of law, geography, business and economics.