Suzuki Herb Research Institute holds hair care event in Shibuya

Suzuki Herb Research Institute held a limited-time experiential event titled ‘Tsurupen no Tsurusube Kenkyujo’ at CHOOSEBASE SHIBUYA in Tokyo from August 4 to August 10, 2026. The event focused on ‘apply-only hair care’ products, specifically the Pineapple Soy Milk series designed for skin conditioning after hair removal.

The event saw significant engagement, with over 800 participants receiving promotional items and the company’s official character, ‘Tsurupen,’ trending on TikTok. Following the event, the product lineup at the CHOOSEBASE SHIBUYA location was expanded from two to five items to meet demand.