Suzuki Italia celebrates 50 years at Genoa Boat Show

Suzuki Italia is celebrating its 50th anniversary in Genoa during the Genoa Boat Show. The company, which officially began direct distribution in Italy in 1976, has expanded its presence from motorcycles to include automobiles and marine engines.

Massimo Nalli, President and CEO of Suzuki Italia, noted that the outboard motor market remains in good health. At the event, the company showcased its sporty marine range in matte black, emphasizing performance at low RPMs. Nalli also indicated that the company anticipates the future arrival of a high-power engine exceeding the current 350 horsepower maximum.

The anniversary event featured television personality Carlo Conti and highlighted the brand's history in the Italian market, including iconic models such as the Samurai, Swift, and Jimny.