Swansea Building Society extends eight-year deal with Swansea City AFC

Swansea Building Society has renewed its sponsorship agreement with Championship club Swansea City AFC for the 2026/27 season, marking the eighth consecutive year of the partnership. The society’s logo will appear on the back of all home, away and third kits and the club’s lounge at the Swansea.com Stadium will continue to carry the society’s branding, alongside wider signage throughout the ground.

Both organisations highlight a shared century‑long heritage in the city. Alun Williams, chief executive of Swansea Building Society, said the deal reflects “deep roots in Swansea and a shared commitment to the city and its people.” Club CEO Tom Gorringe added that the sponsorship “reflects the strength and longevity of the relationship between two organisations with strong connections to the city.” The new home kit will go on sale in stores and online from 1 August 2024.