Swarovski launches Swarovski Classica jewelry collection

Swarovski has introduced Swarovski Classica, a new 29-piece jewelry collection designed for everyday elegance. Part of the company’s LuxIgnite strategy, the collection aims to expand its reach across various customer needs and style preferences.

Designed by Global Creative Director Giovanna Engelbert, the collection features pendants, bracelets, rings, and earrings. The designs are inspired by the organic silhouettes of the calla lily, utilizing fluid shapes and balanced geometry. The pieces are crafted from recycled sterling silver with 18k gold finishing and are accented with Swarovski Zirconia to provide luminosity.

Engelbert noted that the collection seeks to reveal new nuances in the brand’s design language through its minimalist and timeless aesthetic.