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[BUSINESS] · Austria · 2 sources

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Swarovski unveils Classica collection for Autumn/Winter 2026

Swarovski has introduced its Autumn/Winter 2026 jewelry collection, focusing on themes of light, color, and versatility. A central feature of the season is the new Classica family, which consists of 29 pieces inspired by the organic forms of the calla lily. These items, including pendants, bracelets, rings, and earrings, are crafted from recycled sterling silver with an 18-karat gold finish and Swarovski Zirconia.

Global Creative Director Giovanna Engelbert has designed the collection to blend the brand's traditional design codes with new silhouettes and expressive crystal cuts. The campaign features Ariana Grande, showcasing how the minimalist designs can transition from day to evening wear. In addition to the Classica line, Swarovski is evolving its established families, including Mesmera, Millenia, Vienna, Chroma, and Idyllia, while introducing new charms for the holiday season.

Entities

Ariana Grande · Giovanna Engelbert · Swarovski