Swiss automotive sector adopts new mobility and digital marketing models

The Swiss automotive sector is seeing increased integration between mobility services and digital marketing tools. Carify, a rapidly growing Swiss car subscription platform, has partnered with the carXpert network, which includes over 350 independent garages and body shops. This collaboration aims to provide greater flexibility for drivers, offering a monthly-cost alternative to traditional leasing or purchasing, particularly useful during new car delivery delays.

In a separate development within the Swiss market, the Matto-Group has implemented the frontrunner.ai platform to automate vehicle advertising. The tool uses real-time vehicle data to generate and update marketing materials across various channels, including social media and digital out-of-home displays. BMW Motorrad Switzerland has utilized this system for national awareness campaigns, employing weather-controlled digital advertising that automatically pauses during rain. The platform allows dealers to manage campaigns through a centralized dashboard while maintaining brand control over design and budget.