Swiss brands Denner and Helvetia launch new social media series

Swiss companies are utilizing social media series to drive brand engagement. The discount retailer Denner has launched a five-part series featuring content creator Gino Andereggen. Developed with the Zurich-based agency LOBECO, the campaign includes episodes such as a blind taste test and a job interview to emphasize the brand’s Swiss heritage and value proposition.

In the insurance sector, Helvetia is continuing its long-running fictionalized social media series following its merger with Baloise. The new season, produced by Pas Mal, features a storyline involving a bicycle and a lock that leads to a police interrogation. The campaign is being distributed across Meta, TikTok, and YouTube, with Helvetia projecting several million impressions for the new video content.