Swiss heiress Jolina Gisele puts 60,000‑card Pokémon collection up for €105 million sale

Twenty‑year‑old Swiss heiress Jolina Gisele is offering her privately amassed collection of 60,000 Pokémon trading cards for an estimated €105 million (about £90 million). The cards, gathered since she was seven, are stored in a Swiss vault and represent the world’s largest known Pokémon set. Gisele, who describes herself as the “Pokémon princess,” has attracted both excitement and scepticism, with some observers questioning whether she is a genuine collector or a promotional figure. She told the press that the sale is meant to be presented “glamorously,” and the announcement has sparked interest across the collectible‑card market.

The collection’s value is based on rare, early‑edition cards that command high prices among enthusiasts. Gisele’s father, Urs, a security‑industry entrepreneur, has reportedly funded the hobby instead of traditional luxury assets. The sale is being closely watched as a benchmark for high‑value trading‑card transactions.