Sword Art Online pop‑up shop merchandise goes on sale online in Tokyo

A pop‑up shop for the anime series Sword Art Online was held on the 5th floor of THE Character Shop in DiverCity Tokyo Plaza. Starting 30 July 2026, the shop’s items became available for online purchase through the THE キャラ site, with orders accepted until 17 August. Shipping is scheduled for late October to mid‑November. The catalogue includes large acrylic stands, random‑design badges, mini acrylic art, B2‑size tapestries, full‑color T‑shirts, random‑design acrylic blocks (angel/devil, police/thief, sailor, pirate/navy), and assorted charms and pouches. The Sword Art Online franchise, created by Reki Kawahara and published by KADOKAWA, has sold over 30 million copies worldwide and its films have grossed more than ¥5 billion in Japan, underscoring its enduring popularity among fans.