SWOT Hospitality appoints Selda Sakaroğlu Solak as Commercial Strategy and Brand Head

SWOT Hospitality has appointed Selda Sakaroğlu Solak as the Head of Commercial Strategy and Brand. In this role, Solak will lead the development and implementation of the group’s general commercial strategy.

Her responsibilities include managing commercial processes for the group’s food and beverage (F&B) brands, as well as the retail brand Candy Candy. She will oversee sales, marketing, brand strategy, customer loyalty, commercial collaborations, and business development.

Solak brings extensive experience from roles at Pegasus Airlines, Kahve Dünyası, Vialand, and Karaca Group, where she managed brands such as Jumbo and Emsan. Most recently, she served as Chief Marketing Officer at the lifestyle brand Zsa Zsa Zsu. This appointment aims to strengthen commercial synergy across the group’s portfolio as it expands in Turkey, the Gulf Cooperation Council (GCC) region, and international markets.