Sydney FC and Under Armour unveil supporter-themed kit

Sydney FC and apparel partner Under Armour have launched a new third kit for the 2026–27 A-Leagues season. The jersey is the first in the competition to be dedicated exclusively to a club’s active supporter group, The Cove in Bay 23.

The black and charcoal design features visual representations of supporter culture, including charcoal grey silhouettes of fans using scarves, signage, and merchandise. The kit also incorporates iconic Sydney landmarks, such as the Harbour Bridge, alongside a dedicated Bay 23 emblem located below the collar. Other design elements include a deconstructed blue Sydney FC crest and a ‘We Are Sydney’ embellishment.

Club leadership and captains from both the men’s and women’s teams noted that the kit recognizes the loyalty and atmosphere provided by the fans, which helps drive team performance and home-ground advantage.