Sydney FC announces major partnerships with Sports Direct and Westfield

Sydney FC has secured two major commercial partnerships involving Sports Direct Australia and Westfield.

Sports Direct Australia has extended its partnership with the club through the 2026/27 A-League season. The agreement follows an initial rollout last season and will include player appearances, ticket promotions, and matchday activations at Allianz Stadium to drive community engagement and customer acquisition.

Additionally, Westfield has joined as a Gold Partner for both the A-League Men’s and Women’s teams. Starting from the 2026-27 season, the Westfield brand will appear on the front of the Men’s playing shorts and on the training apparel for both squads. The partnership aims to leverage Westfield’s high-traffic locations across Sydney to connect with fans through player meet-and-greets, retail offers, and exclusive matchday experiences.