Sydney Sweeney faces backlash over SYRN lingerie campaign

Actress Sydney Sweeney is facing online criticism following the launch of a provocative marketing campaign for her lingerie brand, SYRN. The campaign, titled ‘Send Nudes, now yours,’ features intimate imagery of Sweeney in nude-colored lingerie.

This controversy follows a recent backlash regarding a September advertisement for the sports prediction company Novig, which also utilized suggestive imagery. Critics on social media have questioned the actress's increasing reliance on provocative content to promote her business, with some calling for stricter platform regulations or age restrictions on sexually suggestive advertising that appears in user feeds.