Sydney Sweeney finds success with $400M film and lingerie brand

Actress Sydney Sweeney is experiencing significant commercial success across both her film career and her personal business ventures. Her recent erotic thriller, ‘The Housemaid’, directed by Paul Feig and starring alongside Amanda Seyfried, has become a sleeper hit. Despite a $35 million budget and competing against major releases, the film earned a $400.5 million global box office haul and recently reached the number one spot on the global HBO Max streaming charts.

In addition to her film success, Sweeney is actively marketing her lingerie brand, SYRN. She has been promoting her ‘Birthday Boobs’ capsule collection through various social media campaigns and promotional content. In recent interviews, Sweeney discussed the brand's inspiration, noting her desire to create pieces she would personally wear.