Sydney Sweeney launches SYRN holiday campaign with film-inspired looks

Actress Sydney Sweeney has unveiled the first holiday campaign for her lingerie and loungewear brand, SYRN. The promotional video, shared on social media, utilizes pop culture nostalgia by featuring outfits inspired by classic festive films.

In the campaign, Sweeney portrays various character-inspired aesthetics, including a nod to Cindy Lou Who from ‘How the Grinch Stole Christmas’ with plaid pajamas and braided hair, a ‘Corpse Bride’ inspired gothic look with black lace, and a ‘White Christmas’ theme featuring icy blue lace and white feathers. The advertisement also references ‘Home Alone’ through a scene involving a bowl of ice cream and a vintage television.

The campaign serves as a preview for four upcoming capsule collections: ‘Comfy,’ ‘Seductress,’ ‘Playful,’ and ‘Romantic.’ The first installment, the ‘Comfy’ collection, is scheduled to launch on October 27. While the campaign has garnered significant social media engagement, it has also faced some online criticism regarding the sexualized portrayal of certain holiday character aesthetics.