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Part of situation: Sydney Sweeney and Scooter Braun public activities (15 clusters)

Sydney Sweeney promotes SYRN lingerie amid relationship rumors

Sydney Sweeney SYRN lingerie Scooter Braun fashion campaign

Actress Sydney Sweeney is featuring in a new campaign for her lingerie brand, SYRN, which she launched in 2026. The promotional imagery showcases the Forever Yours Lightly Lined Demi Bra, a $64 black design featuring lace trim and a central bow.

In recent campaign photos and social media posts, Sweeney has also been seen wearing a gold necklace featuring the initials ‘SB’. While neither Sweeney nor her company has officially commented on the jewelry, the initials correspond to those of entrepreneur Scooter Braun. The two have been seen together publicly following a reported meeting at a wedding in Venice in the summer of 2025. Braun recently referred to their relationship as a ‘real partnership’ on social media.

Entities

SYRN · Scooter Braun · Sydney Sweeney

Sources

Sydney Sweeney's Curves Do the Talking in $64 Plunging SYRN Bra [www.thefashionspot.com]
Sydney Sweeney's Curves Do the Talking in $64 Plunging SYRN Bra [www.realitytea.com]
Sydney Sweeney trägt Halskette mit Scooter Brauns Initialen [www.promiflash.de]