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[CULTURE] · United States · 6 sources

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Sydney Sweeney promotes Syrn lingerie brand

Actress Sydney Sweeney has released new promotional imagery for her lingerie brand, Syrn. In the latest campaign featuring the Smooth Cup Demi Bra, Sweeney is seen wearing a gold chain necklace adorned with the initials ‘S’ and ‘B’, a nod to her partner, Scooter Braun.

Sweeney and Braun reportedly met in June 2025 at the wedding of Jeff Bezos and Lauren Sánchez. While the couple has attempted to maintain a level of privacy, sources have previously described their relationship as serious and committed.

Entities

SYRN · Scooter Braun · Sydney Sweeney