Synchrony Financial partners with OpenAI for AI-driven commerce

Synchrony Financial has announced a collaboration with OpenAI to integrate artificial intelligence into its consumer commerce experience. The partnership aims to use OpenAI’s models to power Synchrony’s consumer portals, enabling smoother online shopping and helping the company adapt to a future where AI agents assist in product research and purchasing.

Key components of the collaboration include the launch of a ChatGPT plugin that allows consumers to browse marketplace deals, promotional financing, and partner offers. The initiative seeks to integrate financing options, rewards, and loyalty programs directly into an AI-native shopping experience. While the partnership is in its early stages, Synchrony intends to enable customers to complete purchases within ChatGPT using store cards from major partners such as Amazon, Walmart, and Lowe’s.

Integrating general credit cards into the ChatGPT environment is estimated to take between six and twelve months, while integrating private-label cards may take longer due to the need for coordination with specific retailers. Synchrony is also exploring potential partnerships with other AI technology firms, including Anthropic and Google.