Syracuse University hires Chris Presson to lead commercial strategy

Syracuse University has appointed Chris Presson as the new deputy athletic director and chief commercial officer. Presson, who joins from Rock Entertainment Group, will lead the university’s commercial enterprise, overseeing ticketing, partnerships, premium experiences, and marketing strategy.

This leadership addition comes as Syracuse University Chancellor Mike Haynie and Athletic Director Bryan Blair emphasize the urgent need for increased revenue to remain competitive in top-tier Division I sports. University leaders have indicated that the next two to three years are critical for the institution's standing in college athletics.

Blair noted that the university is shifting its perspective, viewing the department more as a ‘sports and entertainment enterprise’ rather than a traditional athletics department. The university is exploring new business models to generate the necessary funds to compete at the highest level, particularly in football and basketball.