Syros boosts international profile with Italian media tour and folk festival participation

The municipality of Syros and CK Strategies organized a visit for leading Italian journalists and media representatives, including Condé Nast Traveler, Vogue Italia, Corriere della Sera, Forbes, Travel + Leisure, National Geographic and RAI TV. The delegation toured the historic town of Ermoupoli and the traditional villages, highlighting the island’s dual character and aiming to raise its visibility in the Italian travel market.

At the same time, Syros’s folk ensemble “Aroma Paradosis” will represent Greece at the 65th Celestino Graça International Folk Festival in Santarém, Portugal, from 1–6 September. The group will perform alongside dozens of international ensembles, showcasing Greek dance, music and costume to a global audience and further promoting the island’s cultural heritage.