Sysmex adopts AVITA AI role-playing for medical sales training

Sysmex Corporation has implemented ‘Abatre’, an AI-driven role-playing service developed by AVITA Inc., to enhance the training of its sales personnel in the medical and laboratory sectors.

Because sales representatives in the medical field must communicate complex product knowledge and technical terminology to doctors and clinical laboratory technicians, Sysmex sought a more efficient training method than traditional group or web-based seminars. The ‘Abatre’ service utilizes AI avatars that act as medical professionals, such as physicians or laboratory staff, to pose realistic questions and requests during simulated sales scenarios.

This implementation allows sales staff to engage in repetitive, autonomous training regardless of time or location. The AI provides automatic feedback on performance and improvement areas, helping to standardize high-level responses and reduce the training burden on managers.