SZA addresses engagement farms and praises Hayley Williams

Singer SZA has addressed online negativity, claiming she was targeted by ‘tech engagement farms.’ After hiring an investigator, the artist stated that these entities use her name as bait to create negative posts, which helps smaller social media pages grow through increased engagement.

SZA urged her followers not to engage with such content, noting that reactions only benefit the pages profiting from the manufactured outrage. This follows previous criticisms from the singer regarding how attention is generated through anger online.

In a separate cultural moment, SZA expressed her support for Paramore frontwoman Hayley Williams after Williams performed a cover of SZA’s 2017 hit ‘Love Galore’ during a show in Auburn, Washington. SZA reposted the video of the performance to her Instagram Story, stating, ‘I really love her so much.’