Książulo launches Muala Pizza in Żabka stores

Polish food influencer Szymon Nyczke, known as Książulo, has launched his own branded product line, ‘Muala Pizza’, distributed through the Żabka convenience store network. The product launch, which includes pepperoni and cheese with jalapeño varieties, has sparked significant debate among his followers regarding the commercialization of his ‘Muala’ quality seal.

The pizzas are designed in an American style with thicker dough and are priced at approximately 24.99 PLN. While the brand is Polish, the production takes place in Slovakia. Nyczke explained that the decision to manufacture abroad was driven by technological requirements to ensure consistent quality and repeatability, which could not be achieved in Polish facilities. He noted that while the cheese is sourced from Poland, the salami is from Hungary.

Initial reactions from the online community have been mixed. Some fans have criticized the move as a departure from his independent reviewer persona, while others have expressed concerns over the price point compared to existing options in Żabka stores. The product is being rolled out across more than 13,000 Żabka locations.