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T2 launches artist‑designed “Tea To Take You Places” collection
Australian tea brand T2 has partnered with nine contemporary artists to release a limited‑edition range called “Tea To Take You Places.” The collection reimagines popular blends – Australian Breakfast, Singapore Breakfast, English Breakfast, Melbourne Breakfast, Sydney Breakfast, French Earl Grey, New York Breakfast, New Zealand Breakfast and Shanghai Breakfast – with artist‑designed Icon tins and matching teaware. Artists include Esther Olsson (Australian Breakfast), Tan Zi Xi (Singapore Breakfast), Jay Cover (English Breakfast), Timba Smits (Melbourne Breakfast), Benja Harney (Sydney Breakfast), Guillaume Denaud of Dans Les Dents (French Earl Grey), Lauren Martin (New York Breakfast), Rebecca Ter Borg (New Zealand Breakfast) and Craig & Karl (Shanghai Breakfast, launching in October).
Managing Director Christelle Young said the tea blends act as “a window into culture” and that the collaboration lets customers experience each blend through visual storytelling. The tins retail for AU$36 and the matching mugs with infusers for AU$49, available online and in T2 stores. From 3 to 25 August, members of T2’s Tea Society who purchase from the collection can enter to win a Luxury Escapes holiday to Singapore valued at more than AU$4,500.
Entities
Christelle Young · Esther Olsson · Jay Cover · Lauren Martin · T2