Taco Bell and Duolingo partner for global World Taco Day

Taco Bell and Duolingo have announced a strategic partnership to transform National Taco Day into a global celebration called ‘World Taco Day’ on October 6, 2026. The collaboration aims to combine food and language learning through various international activations.

A central feature of the campaign is the launch of a limited-edition Duo Habanero Sauce. The sauce packets will feature phrases in nine different languages: English, Spanish, French, Hindi, Portuguese, German, Korean, Mandarin, and Japanese. The sauce will be available in the United States, Canada, the United Kingdom, Spain, Australia, China, and India.

Additional promotional activities include one month of free Super Duolingo for Taco Bell Rewards members from October 1 to 6. The campaign also features limited-edition merchandise, such as Duo plush toys, and live brand activations in cities including New York, Shanghai, Toronto, and Mumbai.