Taco Bell and Olivia Rodrigo partner for pink Baja Blast launch

Taco Bell has announced a collaboration with pop star Olivia Rodrigo to launch ‘You Seem Pretty Pink for a Baja Blast’. The new beverage, inspired by Rodrigo’s album ‘You Seem Pretty Sad for a Girl So In Love’, combines the signature tropical lime flavor of Mountain Dew Baja Blast with pink lemonade notes.

The rollout begins on August 29 with an early release at select Live Más Cafés and at Rodrigo’s inaugural Daisy Chain Fields Festival in Irvine, California. The launch includes themed café takeovers, interactive installations, and limited-edition merchandise. Following the initial release, the drink will be available at Taco Bell restaurants nationwide in the United States on September 24, with a Canadian rollout scheduled for October 1.

This partnership serves as a showcase for Taco Bell’s Live Más Café concept, which the company uses to test new beverage offerings as it pursues a goal of $5 billion in annual beverage sales.