Taco Bell launches snack-sized Gordita Crunch Duos

Taco Bell has introduced Gordita Crunch Duos, a snack-sized version of its long-standing Cheesy Gordita Crunch. The new offering features two smaller items made with steak or chicken, warm flatbread, a three-cheese blend, a crispy white corn shell, chipotle sauce, lettuce, and pico de gallo. The Duos are priced at $5.49 for a limited time and can also be included in a $9 Discovery Luxe Box.

This move is part of a broader strategy to target the snacking habits of Gen Z, which constitutes the majority of the company’s consumer base. Global Chief Innovation Officer Liz Matthews noted that smaller portions allow customers to treat themselves with the right amount of food. The company is also bringing back Crispy Chicken Crunchwrap Sliders for a limited time.

Industry data from Technomic indicates a 7% year-over-year increase in snack visits. Taco Bell has previously adapted other menu items for snacking, such as turning the Mexican Pizza into bite-sized empanadas and making Nacho Fries a permanent menu fixture.