Tahiti Tourisme launches campaign on tourism's economic impact

Tahiti Tourisme has launched a new awareness campaign titled ‘Ensemble, agissons pour un tourisme durable’ (Together, let's act for sustainable tourism) to highlight the broad economic benefits of the sector across French Polynesia.

The campaign aims to demonstrate that tourism impacts more than just hotels and transport companies. It supports a wide economic chain including farmers, fishermen, artisans, artists, and local merchants. According to Tahiti Tourisme, the industry currently supports over 14,000 direct and indirect jobs throughout the archipelagos.

The initiative focuses on four key messages: preserving tourism through environmental and heritage protection, cultivating tourism via local production and knowledge transmission, sharing tourism through quality hospitality, and sustaining life through economic benefits. Over several months, various residents will share testimonies regarding their roles within this economic ecosystem.