Taichung Shopping Festival launches with major prizes

The Taichung Shopping Festival has officially commenced, with a warm-up period generating over 990 million TWD in registered consumption across 2.05 million invoices and receipts. The formal event is scheduled to run until December 25.

The first round of prize draws will take place on October 26, featuring high-value items such as iPhone 17 models and EVA Air tickets valid for any global destination. Other ongoing incentives include daily cash draws, weekly gifts, monthly million-dollar prizes, bi-weekly car draws, and a grand prize involving real estate.

To support local economies and small businesses, the festival includes a special draw specifically for receipts from markets, night markets, and micro-enterprises. Additionally, a “five-fold consumption” incentive has been introduced in ten specific districts—including Da'an, Shisang, Wapu, Xinshe, Heping, Dongshi, Dadu, Shengang, Wufeng, and Houli—to encourage balanced regional development and exploration of local businesses.