Taichung Sun Cake Culture Festival to feature 80+ brands

The 21st Taichung Sun Cake Culture Festival is scheduled to take place on October 17 at Wenxin Forest Park. Organized by the Taichung City Government Economic Development Bureau, the event will feature over 80 well-known local pastry and souvenir brands.

Participants can access various promotions, including “buy one get one free” offers on select items and nearly 100 different product discounts. The festival also includes a lucky draw for consumers: spending 500 TWD offers a chance to win prizes such as a 70-inch LCD TV or a Nintendo Switch 2, while spending 1,000 TWD provides opportunities to win vouchers for coffee, tea, or store credit.

Chang Feng-yuan, Director of the Economic Development Bureau, noted that the festival highlights Taichung’s identity as a “pastry capital.” He emphasized that the industry is evolving to meet modern health trends by offering products with less oil and sugar to attract younger consumers. Looking ahead, the bureau aims to expand the festival's reach beyond Taichung to include surrounding counties and international cities to boost the global profile of local brands.