Taiwanese brands launch practical Mid-Autumn Festival gift sets

As the Mid-Autumn Festival approaches, consumer trends in Taiwan are shifting toward practical and high-quality gift options that move away from traditional mooncakes.

Heidousang has launched the ‘Auspicious Family Essentials Set,’ featuring natural condiments such as handmade apple syrup, thick black gold soy sauce, and bean paste. The brand emphasizes utility and longevity, noting that condiments are more sustainable than perishable pastries. The set is designed to suit various lifestyles, including outdoor camping and daily home cooking.

In the specialty food sector, Bread Café has partnered with TERRA Chocolate to release the ‘Moonlight Journey Filter Coffee and Dessert Gift Box.’ Priced at 690 TWD, the limited-edition set includes six bags of whisky-barrel-aged filter coffee—featuring beans from Guatemala, Colombia, and Indonesia—paired with four artisanal desserts, including dark chocolate yuzu madeleines and salted egg yolk cocoa financiers.