Taiwanese entertainers face business and event funding challenges

Taiwanese entertainer Liu Yu-rou and her partner Hiroe Nagaya held a press conference for their lifestyle brand, MYMICHI. Liu revealed that the business has not yet broken even after four years and an initial investment of 5 million TWD. The brand faced early setbacks when a batch of products manufactured in China failed SGS testing in Taiwan due to non-compliance with local non-toxic regulations, resulting in losses of hundreds of thousands of TWD.

In separate entertainment news, content creator Guaji announced that the 8th annual Zouzhong Awards will not be held this year. He stated that the costs, which have recently exceeded 10 million TWD annually, have become too high for him to personally subsidize. Guaji noted that while the event has relied on private resources rather than subsidies, the current funding gap is too large to bridge, and he prefers to cancel the event rather than host a subpar ceremony.